Challenge

Support Tyson Foods as my primary client account at the agency, translating an established national brand across a wide range of digital and shopper marketing needs. The challenge was maintaining brand consistency while adapting creative across varied formats, audiences, and consumer touchpoints.

Approach

Led creative development across the Tyson Foods account, creating and evolving work across website reskins, digital advertising, coupons, and shopper marketing. Focused on building cohesive visual experiences while tailoring each execution to its channel, balancing brand standards, campaign objectives, and the practical demands of retail and digital environments.

Outcome

Delivered a broad, integrated body of work that strengthened Tyson Foods’ presence across digital and shopper touchpoints. The account demonstrated the ability to manage an ongoing national brand relationship while translating strategy into consistent, effective creative across a diverse range of deliverables.