Challenge

Create a cohesive visual direction for Corona Sunsets, an international summer concert series spanning major cities across Europe capturing the brand’s laid back, aspirational lifestyle while translating it into a scalable experiential identity.

Approach

Explored a visual system rooted in warmth, light, and atmosphere drawing from the emotional ritual of sunset. Developed an identity that blended minimal typography, gradient color transitions, and immersive imagery to reflect the tone of the experience from environmental graphics to digital promotion, ensuring consistency across diverse locations.

Outcome

Established a flexible experiential direction that elevated Corona Sunsets as a cohesive global series reinforcing the brand’s connection to music, culture, and the shared experience of summer.