Challenge

Drive basket growth by positioning Coca-Cola as part of a complete, convenient meal solution within Walmart’s in-store environment.

Approach

Led creative direction for “Effortless Meals,” pairing Coca-Cola with ready to enjoy options like pizza and rotisserie chicken. Developed a clear, modular visual system designed for fast, intuitive in-store navigation, integrating Coca-Cola’s iconic assets with Walmart’s retail language.

Outcome

Created a cohesive in-store activation that simplified decision making and elevated Coca-Cola as a natural meal companion, supporting cross category engagement and convenience driven purchases.